Who owns your face? Weak laws give power to Facebook


Fortune

What a bad week for privacy. Consumer watchdogs gave up on government talks over facial recognition software after industry groups appeared to reject even basic restrictions on face-scanning. Meanwhile, Facebook rolled out a new service called “Moments” that expands the use of the company’s powerful “faceprint” technology.

This don’t mean the privacy apocalypse is upon us; for now least, the Facebook “Moments” tool is just one more creepy-but-useful social media innovation. But if loss of liberty happens gradually, June of 2015 could be a watershed we look back on with regret. It marks a time when we took new steps towards accepting the use of our very faces as a universal ID card – without deciding on the rules for using it.

Facebook’s powerful, dangerous faceprint tool

Your face is like your fingerprint: It’s a set of identifying markers that are distinct to you and, short of major surgery, can’t…

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